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Porsche's Big Reset: 9,000 Jobs to Go, 40% Fewer Management Roles and a 20% Price Increase for Its Most Expensive Cars

When a Luxury Car Brand Chooses Profit Over Volume Porsche has built its reputation on speed, engineering excellence, distinctive design and the emotional appeal of driving a high-performance sports car. For decades, the German manufacturer has occupied a valuable position between mainstream premium vehicles and the more exclusive world of luxury sports cars. Its brand has been associated with pe…

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