After four decades with Pepsi, KFC is switching to Coca-Cola across its US restaurants, marking a significant change in the fast-food beverage landscape. The transition is expected to reach all 3,718 KFC locations in the United States by spring 2027, bringing two major consumer brands together in a new beverage partnership. For KFC, the change is more than a drink-menu update. Beverage partnershi…
Introduction Marketing lessons are often presented through large brands, expensive campaigns and carefully designed advertising strategies, but some of the most useful lessons can be found in ordinary places. A neighbourhood food stall can reveal more about consumer psychology than a polished presentation because the business owner is dealing with real customers, real competition and real purchas…
Introduction Some business stories begin with a large investment, a sophisticated business plan and access to established markets. The story of MDH began under very different circumstances. In 1947, Mahashay Dharampal Gulati arrived in Delhi from Sialkot after the Partition of India with ₹1,500 and the experience of a family that had already built a business around spices. The circumstances force…
